Glendora Gets High Marks in Community Survey

A city-commissioned community survey gave the city of Glendora high marks for overall performance and municipal services.

Part of the , the outside firm TrueNorth Research conducted a random survey of 400 adults, which represents 5 percent of the city’s population, in early November. The results showed that 94 percent of the respondents rated the quality of life in Glendora as excellent or good, while 90 percent said that they were satisfied with overall city performance. About 83 percent said they were satisfied with the city’s efforts to communicate with them.

The 20-minute survey was taken through phone calls and a secured web based program, and included 28 questions regarding quality of life, city services, city appearance, public trust and service, communication and civic engagement.

“The survey gives us a sense of whether we are on the right track,” said City Manageer Chris Jeffers. “It tells us how the community feels about the services provided and helps us determine our strengths and weaknesses. It helps us prioritize our services.

“I think this tells us the community is pleased with the track the city is on.”

According to researchers at TrueNorth Research, the sampling size and screening questions are typical when dealing with large populations. Researchers claim no survey can be 100 percent accurate and many challenges can impact or flaw the research, including households that no longer use land lines in favor of cell phones.

“In all areas, the City received high marks by the respondents. Many of these levels are among the best I have seen in municipal services,” said Dr. Timonthy Mclarney, Preisdent of TrueNorth Research, in the recent city publication The Glendora Report.

While the results have been released, analyses of community racial, gender and economic demographics have not been finalized, said Jeffers. Researchers with TrueNorth will present their findings at the Dec. 13 City Council meeting at City Hall.