Who Says Fresh & Easy is Closing?

The British-owned "Neighborhood Market" has mass-emailed a change of heart.

Remember when Fresh & Easy Neighborhood Market said it was giving up the food fight? Remember when the British grocery food chain said—around last year's holiday season, no less—that it was selling or closing its stores? Remember when the San Diego attorney general found Fresh & Easy's pricing a bit troubling?

Well, forget all that.

The management of the Tesco-owned stores has mass-emailed the following:

Thank you for being a Friend of Fresh & Easy. We wanted to reach out to you to address numerous news and online reports about the future of our stores.

Our parent company Tesco is conducting a strategic review of Fresh & Easy—they're looking at all options to find the best outcome for the neighborhood market that you and we have come to love. While we don't know exactly what that outcome will be, or if Tesco will continue to own the company, we're confident that Fresh & Easy can continue to be your favorite market.

We want to assure you: we don't have plans to close stores. We're still committed to providing delicious, wholesome and affordable food every day. We're still Fresh & Easy; open for business with everything that you enjoy about our store, with even more exciting things to come. That's why we're going to keep on fighting the good food fight.

Now, more than ever, we appreciate your energy in our stores and being able to share a smile with you. We look forward to seeing you soon and thank you for your continued support.

If Tesco's optimism rings true, current Fresh & Easy locations in San Dimas, Azusa and Covina may remain open. Although the corporation remains quiet on whether the designated Glendora location will ever open.

Concerned February 05, 2013 at 08:57 PM
Make sure that their meat is always fresh. And once it appears to start turning take it off the shelf. I shop at Fresh and Easy and like a lot of their products. But sometimes get a little concerned about the beef they sell. Other than that I have no complaints.
Iain February 07, 2013 at 06:44 AM
Basically, their email says nothing. It's simply "corporate speak" to give the illusion that they are staying, but according to a Wall Street Journal article, Tesco is looking for a buyer to unload the "Fresh and Easy" chain. Of course, they don't want their existing customer base to pull away or run off their employees. That is until they make their final move. Who knows for sure? They even say it in their email. They don't know what the future holds. Does anyone recall when Montgomery Ward was still selling gift cards the Christmas before they announced bankruptcy? Immediately after bankruptcy thousands of Wards gift cards were invalid. All corporations continue to maintain the course until they are ready to execute the plan. They may continue to hang on and struggle, but I think the days of them dumping money into this project is over.


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