Social Media Helping Glendora Real Estate

The social media buzz has taken this country and most of the world by storm. Twitter and Facebook, two of the most popular social media platforms are helping people stay in touch and spread information quickly.

Take Facebook for example, with over 500 million accounts worldwide it is estimated that 40 percent of Americans have an account. Many local businesses are getting involved with Facebook pages set up to spread mass communication like special events, sales and new products to local clients in their marketplace.

The Glendora real estate market is not only part of this trend, but possibly leading the way. This new trend is helping realtors get the word out quickly when new homes go up for sale.

Many Glendora realtors, including myself, are taking advantage of this instant marketing as a way to spread the word on available homes for sale to the targeted community. Take for instance, my Facebook and Twitter page, “Glendora Realtor Zak Bushey” that has over 500 members, with over 90 percent of those members being residents of Glendora or its surrounding cities.

Sarah Trent with Caldwell Banker Millennium, and Jeff and Nicholle Brang with Brang and Associates are just a couple of the many local realtors that are using their presence on Facebook to help promote the local real estate market. The California Association of Realtors is hosting social media events to encourage other realtors to use this platform as well.

According to the association's event invitation, "It’s important for realtors to be present and accessible in the same digital arena as their clients."  In fact, one event is taking place on the USC campus in April to attract more realtors and use the practices that these Glendora agents have already implemented.

When I obtain a new listing or have an open house on a local property, I post the photos and home information onto my social media page to share. The 500 or so members then see the home for sale and have the ability to share with their hundreds of friends, who are most likely also Glendora residents. That home then has the potential to be displayed in front of the majority of the city or area within a day or so, as soon as people log into their Facebook or Twitter accounts.

This means of mass communication is not only helping the realtors, but helping sellers get closer to the prices they are asking for their homes. It makes sense that a home for sale will get more offers as the number of interested buyers that see the home increases. This in turn lets the seller have more options when it comes to countering and finally accepting an offer closer to the fair market value of the home.

As technology and social media help bridge the gaps of communication and make this world a whole lot smaller, it will continue to benefit Glendora’s real estate market and other cities that take advantage of this instant viral marketing.

Social media allows residents of Glendora to be informed of current homes for sale around them, show them what local home prices are doing and even give them ideas on what they can expect to find if they decide to buy or sell a home here. So when you decide to sell your home, think about how soon it can sell if most of the city was notified of it on their Facebook and Twitter page.