Poor Sales Plague Fresh & Easy’s Future

Lagging sales of Fresh & Easy stores in surrounding cities continue to keep doors closed at the long-delayed Glendora site.

Despite reassurances from Fresh & Easy officials that the grocery chain still intends to open its location in Glendora, poor store sales in surrounding communities and stores within the U.S. continue to cast doubt over the store’s opening date.

In late June, Fresh & Easy’s British parent company Tesco threatened to pull the plug on its Fresh & Easy venture in the U.S., citing continued poor sales.

"If we see there is no chance of success, we'll do as we've just done in Japan," Chief Executive Philip Clarke told Reuters, referring to Tesco's earlier decision to exit the Japanese market. Tesco reported that Fresh & Easy sales in more than 200 of its U.S. stores had slowed to 3.6 percent in the first quarter of this year, down from 12.3 percent in the fourth quarter of last year.

Sales in stores in Glendora’s surrounding communities also report less desired results.

Representatives in the chain’s El Segundo corporate office have was contingent on store sales in surrounding cities such as Azusa, Covina and San Dimas.

But more than two years after the Glendora store’s construction, the Glendora location remains in limbo.

Fran Natale of the Abbey Company, the store’s property management company, said while the chain continues to pay rent for the 14,000-square-foot space with intentions of a future opening intact, lagging sales at nearby stores continue to plague the Glendora location.

“We do not have an opening date or timeframe for the Glendora store at this point,” said Fresh & Easy representative Brendan Wonnacott in March.

Earlier this year, storefront Fresh & Easy signage was quietly taken down, sparking rumors that Fresh & Easy was abandoning the site.

Abbey Company officials say the status of the Glendora location remains unchanged, however the signs will not be restored unless Fresh & Easy announces a more definite timeframe for the store’s opening.

E.R. Burgess July 25, 2012 at 07:33 PM
Such a shame. It's a great store with attractive pricing. We're at the San Dimas location all the time but it is usually empty.
Steven Hanson July 25, 2012 at 10:09 PM
Note to owners of this complex: Try approaching Sprouts or Trader Joes and see if they might want the space! We'd love something like that there.
h smith July 26, 2012 at 12:58 AM
Fresh and easy is a great store...I love it! I shop there all the time. All the food is fresh and not outdated like the markets. You cant beat their prices. I hope they open soon in Glendora. Sprouts and trader joes prices are to high.
Kathi Ferris July 26, 2012 at 04:53 AM
The only times I have been in a Fresh and Easy, I was disappointed. But not having the store is a disappointment, too. Maybe Trader Joe's--the one by Target is always crowded and parking is a bear in that lot. I have thought that TJ's would be an excellent choice for this center. The owners of the center should really push for this instead of having the store empty.
Gayle Montague August 03, 2012 at 04:52 PM
TJ's wont come to that center due to the fact that it isnt a money making center.. They actually have a dollar amount that a shopping center has to generate before they will open one (such as their location in San Dimas) In the 80's a family tried to open a market there "Traders Market".. TJ's filed a law suit as it was too close to their name. That shopping center has been plagued for years.. sad, but perhaps they would have done better to open some multi town houses or condos like other neighboring cities have done..


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