Southern California Edison and parent company Edison International are utilizing social networks to help victims of Hurricane Sandy.
Edison customers can help raise money without spending a dime through its "Every Click Counts" campaign, in which the company will donate a dollar for every new "like" on SCE's Facebook page and for each new follower on SCE's main Twitter feed.
The goal is to donate up to $20,000 to American Red Cross relief efforts.
Edison International has also set up a special program that will match donations from employees to the American Red Cross, up to $25,000.
Five SCE employees trained by the Red Cross flew to New York on Friday to spend a week helping to provide temporary shelter and meals to displaced families. Members of the team range in age from 35 to 55 and come from Cerritos, Paramount, Pico Rivera, Rosemead and Santa Clarita. Their professional backgrounds include information technology, environmental safety and communications.
Last week, SCE sent 126 line workers and support crews to New York and New Jersey to help repair damage that left millions of Consolidated Edison customers without power.